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Hone

A one-product page for an invented ceramic chef’s knife.

The Hone page: the headline “One blade, ground to outlast a drawer of steel.” above a rounded card showing a sheet of paper falling onto the upturned edge of a knife held in a clamp.

The brief

The brief asked for stock footage and gave steel the wrong hardness. Zirconia is about 8.5 on the Mohs scale and hardened steel 7.5 to 8, so the copy was corrected, and the film was rendered for the page instead of bought.

The one thing

A paper test (a sheet falls onto the upturned edge and parts in two) plays in a rounded card that grows to the full screen as you scroll. One number drives the clip, the corner radius and the scale, so the card never shows an empty edge.

How it was made

  • Astro and plain TypeScript
  • A three.js studio rendered frame by frame in a headless browser: a 5-second loop of 708 KB
  • GSAP ScrollTrigger, not even downloaded when motion is turned off
  • A demo cart that adds up and sends nothing

Measured on launch day

Lighthouse performance on a phone, three runs on the live link
100
Lighthouse accessibility
100
the first screen on a phone, with the video
364 KB
checks before launch
465

Start a project

This is a demo. Nothing you write leaves this page.

What do you need?

A sentence or two is enough.